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Random ICP 40 Years since 1976

What makes Random International Consumer Panels (ICP), an international market research company, uniquely successful? Our clients value the fact that we are a highly flexible and versatile company, providing them with reliable, state-of-the-art market research. Above all, we provide consumer insights and solutions which are tailor-made to each client’s specific needs.

Market research is all about people. In order to understand human behavior, it is vital to speak the language and know the culture of consumers in different countries. Random ICP communicates with the consumers who are members of its Panels exclusively with experienced, mother-tongue interviewers.

Reliability, both of Panel respondents and the data which they provide to us, has always been our top priority. We work hard to motivate our Panel members so that they feel strongly associated with the client’s research, and believe in its importance.

Random ICP aims to be a valued partner of your company. By working hand-in-hand with our clients in a fully transparent and pro-active manner, our aim is to develop long-term relationships.

Random ICP has unmatched expertise in multi-country in-home product testing. We have conducted over 10'000 in-home product tests in 15 European countries since 1995. More than 500'000 European consumers have already participated in our in-home product tests...

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Random ICP conducts all Computer-Assisted Telephone Interviews (CATI) from its state-of-the-art Call Center in Switzerland. This guarantees high productivity, renowned Swiss quality, and maximum cost-effectiveness for both multi-country and domestic market studies...

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100% reliable, in-home product tests, using international consumer panels built exclusively for you


In-Home product tests


In 2017 we have exceeded 10'000 In-Home product tests with our self-built consumer panels via F2F interviews. We are proud that all tests have reached a response level of 70% or above. Do not hesitate…

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Testimonial from Sonepar International Services


Key Project with Sonepar International Services: Online satisfaction survey across 16 countries.“We had a great experience working with Random. Real professionalism and high quality of the reports!…

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