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In-home product tests


Random ICP has unmatched expertise in multi-country in-home product testing. We have conducted over 10'000 in-home product tests in 15 European countries since 1995. More than 500'000 European consumers have already participated in our in-home product tests.

  • France
  • Germany
  • Switzerland
  • Holland
  • Belgium
  • Spain
  • Greece
  • Austria
  • Czech Republic
  • Portugal
  • Poland
  • Turkey
  • United Kingdom
  • Italy
  • Romania
  • South Africa

Random ICP guarantees its clients 3 key benefits using our unique, tried-and-tested in-home product test methodology:

1 70% response rates significantly reducing product sample waste

Random ICP builds a dedicated, client-proprietary consumer panel for product testing:


3 steps are followed in building your company’s proprietary consumer panel for in-home product tests:

Raw Consumer Universe panel

Creating a ‘Universe’ of potential consumers from multiple sources, for example:

  • the client’s in-house customer database
  • Face-to-face recruitment
  • Buying target consumers from an external panel provider
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Dedicated consumer survey panel

Following recruitment, all consumers are validated via Telephone (CATI) from our Swiss-based Call Center, using mother-tongue interviewers. This validates each Panelist’s:

  • Eligibility: the consumer corresponds to the target sample (screener) and quotas
  • Contact details and availability: address, telephone, email, absences,…
  • Interest and motivation in participating in your product tests over a reasonable time period in the future
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Selecting the sample for a specific in-home test

Prior to sending out the product samples, we systematically call all selected Panelists (CATI) to verify their:

  • Current eligibility
  • Willingness to test the product
  • Availability for delivery of the products and communicate their opinions post-testing
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2 Product testing in real-life situations

In-home product delivery
Random ICP’s 20 years' experience of in-home product testing across Europe has demonstrated that in order to obtain robust, reliable data for product tests, which can also be compared over time, consumers should be asked to test the product:

We can set up the logistics for you to prepare the product packs to be sent out to the selected Panelists. Depending on your requirements, your in-home product testing can be set-up as:


3 Cost efficiency through remote data collection

In order to keep costs to a minimum Random ICP retrieves each Panelist’s opinions and impressions of the test product remotely from our offices in Switzerland.

Why not discuss your organization's product-testing requirements with us – test how efficient and cost-effective we are!